Creative Strategist · @StasyaHops
If your content looks like everyone else’s, the algorithm isn’t the problem — the narrative is.
Creative Strategist, Digital Producer, and Beauty Creator bridging the raw, community-driven authenticity of a creator with the strategic, KPI-driven mindset of a brand.
01 — About
Built for the algorithm era, trained in the boardroom.
Stasya combines 5+ years of corporate brand-awareness marketing and creative agency experience with real-world digital production and video creation — a rare dual fluency in creator instinct and brand strategy.
She's a selected member of the exclusive TikTok Talent Program and an active YouTube Partner, regularly speaking at offline and online YouTube events and industry panels. Her work has been featured on a billboard in Times Square, and she sits on the international awards grand jury for NY Festivals, Brand Film Awards, and PHNX Awards.
Past collaborations span global powerhouses — and the throughline across all of it is the same skill: mastering personal branding to build a recognizable identity that stands out in a crowded market.
Past Collaborations & Campaigns
- L’Oréal
- Caudalie
- Victoria’s Secret
- Zara
- Kiehl’s
- NYX
- Tocobo
- and more
02 — Work With Me
Two audiences. One narrative discipline.
Hero Offering
Development of Personal Brand Strategy
Uncover and build your unique, unmistakable identity to cut through the noise of hundreds of beauty and lifestyle creators — and become impossible to ignore.
Start here →Diagnostic
Blog & Content Audit
A deep-dive analysis of your existing profile, video hooks, storytelling frameworks, and posting patterns — the gaps and the leverage points.
Get audited →Systems
Development of Content Strategy
Tailored video systems, posting routines, and narrative arcs designed to grow authority and audience retention over time.
Build the system →Strategy
Brand Narrative & Persona Strategy
Eliminating generic AI slop and aggressive “buy now” ads to build authentic, character-led brand lore your audience actually wants to follow.
Talk narrative →Speaking
Content Strategy & Keynote Speaking / Panels
Talks and workshops for internal teams, offsites, and industry stages.
- 01The Edutainment Era
How to educate without boring your audience. - 02Creator Efficiency
Workflow systems, batching, and scaling without burnout. - 03The Creator-Brand Bridge
What brands and agencies get wrong about influencer marketing.
03 — Strategic Partnerships
Creator Advisory & Strategic Brand Partnerships
Bridging high-level creator expertise with brand scaling & creator programs.
Beyond 1:1 strategy sessions, Stasya partners with forward-thinking brands, creator decks, influencer platforms, and agency networks as a Creator-in-Residence, Advisory Board Member, and Strategic Expert.
If you’re building creator programs, designing product-creator workflows, or looking for an insider’s perspective on how to scale creator-led initiatives without friction — let’s collaborate.
Discuss a PartnershipWhat I Bring to Brand Decks & Platforms
- Product FeedbackDirect insight into creator tools, decks, and platform features from a high-volume producer.
- Program ArchitectureHelping brands structure authentic, high-converting creator campaigns and long-term ambassador programs.
- Keynote ExpertisePresenting actionable data, story-driven frameworks, and industry trends for internal teams or public events.
04 — Recognition
Credentials that back the strategy.
3M+ Total Audience
Across TikTok, YouTube, and Instagram combined.
1 Gold & 2 Silver YouTube Creator Buttons
Subscriber milestones awarded directly by YouTube.
Featured on a Times Square Billboard
National visibility off the back of platform-native content.
Grand Jury Member
NY Festivals, Brand Film Awards, and PHNX Awards.
TikTok Talent Program Alumni
Selected into TikTok's exclusive creator development track.
YouTube Partner since 2022
Consistent, monetized, platform-verified content history.
Featured In
TechBullion — The Digital Alchemist
CanvasRebel — Meet Stasya Hops
05 — Contact
Let’s build the narrative.
Tell me a bit about what you’re working on — a personal brand you want to sharpen, a campaign that needs a real narrative, or a partnership worth exploring. I read every message myself.
collabs@stasyahops.com